top of page

The future of journalism is a space race. The more of us working toward a sustainable future, the more likely we are to get there.

I develop support systems and business strategies for independent mission-driven journalism creators and help news providers understand and better serve the audiences who will chart our collective future: Gen Z and Alpha. ​

WHO ARE YOU?

CREATORS

Advocacy

Financial planning

Sustainable business models

Editorial support

Marketing tactics

Audience growth

NEWS ORGANIZATIONS

Understanding Gen Z/Alpha audience needs

Creating content for younger audiences

Working with independent creators

What's in a name? "News" vs. "context"

EDUCATION

Curriculum development

Working with teachers

Academic journalism program development

Research & trend spotting

meet liz

Most recently, I served as vice president of vox.com where I worked with a team of journalism's most-talented editors, videographers, podcasters and audience strategists – all in service of a mission to create equity through access to information and build sustainable, diversified revenue streams.

Previously, I spent time at USA Today, The Desert Sun, Zap2It, The Washington Post, AOL News and lived many fulfilling media lives as a content developer, managing editor, blogger and Chatwoman (if you know, you know).

I'm focused on building a future for an evolved ecosystem of creator journalists, reaching Gen Z & Alpha audiences with a diversity of perspectives across a range of media. My 13-year-old son and his friends are the next generation of thinkers and doers and they deserve journalism delivered on their terms – but with the benefit of what we've learned so far about rigorous, ethical work. 

  • LinkedIn
  • Threads
liz%20kelly%20nelson_edited.jpg
bottom of page